There can be a little argument made about the effectiveness of using social media in whatever business endeavor you may be taking part in. If you are in the Real Estate niche and not using real estate CRM and deciding to go it alone on social media – but haven’t seen any success, know that it has nothing to do with the social media aspect but the marketing aspects on your part.
If you have been trying to get leads and then conversion but seem to be going nowhere fast then here are six things you may be doing wron which is sabotaging your business.
6 Reasons That You Are Not Getting More Leads
# 1 – You’re Not Where The Target Is
This one is relatively simple. When marketing online there will be specific demographics and audience that you want to target. Facebook makes it relatively easy to find people to market to.
It is important that you know what your target demographic is which includes, gender, age, ethnicity, etc. to better hit the target demographic that you want.
# 2 – Not Providing Valuable Content
This is perhaps one of the major flaws for many online companies today. In today’s fast-paced and information age not being able to provide people information that is useful will kill your website and business in a heartbeat.
If you are not updating regularly and not providing people information that can benefit them, you will not get leads or conversion.
# 3 – You Are Not Using Call To Action
It is very important that if you are trying to sell or get a person to sign up to your website of making a call to reach out to you that you include this in the article or text or message that you are sending.
If you ever noticed a post that has the “click here” and an arrow pointing to the website – this is a call to action. You must remind people nowadays what they must do after reading your article or post.
# 4 – Not Leveraging Social Media Real Estate
Social media platforms are powerful, and if you are looking to grow and expand your brand and website, you might want to leverage your social media efficiently. Meaning you want all your social media to link back to your site as well as to each other.
And this is salient to know – that not all social media have the same marketing strategies. So what works for Facebook won’t necessarily transfer over so well to Twitter.
# 5 – Not Using Email Marketing Effectively
Email marketing is sorely overlooked by many people. What is so great and perhaps why you are failing with your business is the notion that you get leads but never follow up after. Email marketing is a great way to follow up with people after they have signed on to your website.
# 6 – No High Visible Social Media (Follow Us)
Lastly, you want to remind people when they view your post or article to follow you for more information. The more information you can provide to people the more trust you will get, and that is how you will become an authority. Once you become an authority that is how you will start to see significant gains in your finances and business.